Fukushu Restaurant Concepts

Fukushu Restaurant Concepts

On my first day at Sonder Agency I was tasked with creating a mark for the branding of Fukushu Restaurant Concepts.  "Fukushu" translated from Japanese means "revenge." I took the Japanese characters, stacked them, and exaggerated several of the strokes to push beyond the confines of the container. The splattered texture and gestural strokes were meant to reflect the cutting edge ideals of the group. The owner loved the design so much that it is now tattooed on his leg. Not a bad way to start.

Returning to Sonder the next summer, I had the opportunity to continue work with the Fukushu Brand.  I assisted the creative director in the web design as well as branding for their latest restaurant, Bird. Check it out.

I also created a proposed logo for the restaurant concept group based on the branding symbol above.  The dynamic angular qualities of the script mimic the sense of precision from the original mark.

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