Ben & Jerry’s

Ben & Jerry’s

Lovemark Campaign

+ Graphis Merit Award (New Talent Annual 2017)

When explaining my affinity for Ben & Jerry's Ice Cream I tell people, "Ben, Jerry, and I have been together since the fifth grade. They were my first boyfriends." I set out to create a print ad campaign that would reflect the idea of a relationship and the comforting role that ice cream has in many young peoples' lives, while maintaining the Ben & Jerry's brand which often utilizes humor. The ads present Ben & Jerry's as companion and speak to young adults through suggestive taglines. 

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